GameScent: Bringing Smell to Gaming

How HitSelect supported the launch of a first-of-its-kind scent-based gaming device through beta testing, marketing execution, and brand support.

A Groundbreaking Sensory Tech Product

GameScent is a gaming accessory that uses AI to release scents in real time based on gameplay sound effects. From explosions and stormy weather to forest and fuel, the product adds a new immersive layer to the gaming experience.

HitSelect was brought in during the early development stage to support the product's beta rollout, conduct QA testing, and help shape its go-to-market strategy through creative and marketing services.

Strategy & Testing

Creative & Marketing

Amazon Listing Optimization

Scent Research & Sound Cue Mapping

Conducted early scent classification based on emotional intensity and gameplay genre
Ran user testing to validate which scent profiles enhanced immersion
Collaborated with engineers to map sound effects (e.g., gunfire, rain, crowd noise) to scent triggers
Helped refine AI sound detection logic to reduce false positives
Provided feedback loops between QA testers and scent developers to improve release timing

Hit Select on smarter marketing, sharper strategy, and building success that lasts.

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